AI visibility · Our key offering

When customers ask AI, does it mention you?

People are asking ChatGPT, Gemini and Google's AI who to buy from, where to go and who to trust. If AI doesn't know about you, it recommends someone else. We help you become the business it puts forward.

Why it matters

If you're not in the answer, you're not in the running.

Search hasn't disappeared, it's changed shape. More and more questions get answered on the results page or in a chat window, and fewer people click through. Being the business AI quotes is the new page one.

800m

people use ChatGPT every week.

Source: OpenAI DevDay, Oct 2025, reported by TechCrunch
2bn+

people a month see Google's AI Overviews, across more than 200 countries.

Source: Alphabet Q2 2025 earnings call, reported by TechCrunch (Jul 2025)
8%

of Google searches with an AI summary led to a click on a normal result, versus 15% without one. Clicks on links inside the summary: 1%.

Source: Pew Research Center, July 2025 (US adults, March 2025 browsing data)
45%

of consumers now use AI tools like ChatGPT to find local business recommendations, up from 6% a year earlier.

Source: BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults, Feb 2026)
53%

of UK adults say they often see AI summaries in their search results. Around 30% of searches now show one.

Source: Ofcom, Online Nation 2025 (Dec 2025)
4.4x

more valuable: the average visitor from AI search, compared with a traditional organic search visitor (based on conversion rate).

Source: Semrush AI search study, Jul 2025
The importance of showing up

AI recommends who the internet talks about.

AI assistants piece together an answer from lots of places. The more often you're mentioned, reviewed and quoted in trusted places, the more confident AI is about recommending you. That's why social media and content aren't optional extras any more. They're your evidence.

Your websiteGoogle reviewsSocial posts & videoForums & RedditLinkedInPress & directories AIbuilds a picture Recommendsyou (or not)

Your content is the source

Clear, helpful pages that answer real questions are what AI quotes. Waffle gets skipped.

Social proves you're real

Posts, videos, comments and shares show you're active, trusted and talked about. Pew Research Center, July 2025 found YouTube and Reddit among the most-cited sources in Google's AI summaries.

Reviews and mentions seal it

Reviews, local press and directory listings are third-party proof. 97% of consumers read reviews (BrightLocal, Local Consumer Review Survey 2026), and AI reads them too.

What we do

Our AI visibility service, in plain English.

No jargon, no snake oil. Just the work that makes you easier for AI and search engines to find, understand and trust, with outcomes you can see.

What we doWhat you get
AI visibility audit. We ask the AI tools the questions your customers ask and record who gets recommended.
You know exactly where you stand, and who's taking your customers
Technical foundations. Crawlability, speed, structured data, Google Business Profile.
Search engines and AI can read and trust your site
Answer-first content. Pages and FAQs that answer real customer questions clearly.
You become the source AI quotes
Reputation building. Reviews, local press, directories, partner mentions.
Third-party proof that you're the real deal
Social & community signals. Consistent, helpful content where your customers hang out.
A business people (and AI) keep talking about
Monthly tracking & reports. Mentions, rankings and AI referral traffic.
Proof of progress, in plain English
Straight talking

No guarantees. No gimmicks. Just the fundamentals, done properly.

Anyone promising you'll be "number one in ChatGPT" is fibbing. Nobody controls what AI says.

Even Google says there are no special tricks for its AI features: the SEO fundamentals still apply, and you don't need special AI files or markup (Google Search Central, Dec 2025). That's good news, because the fundamentals are exactly what we're good at.

Abstract 3D illustration of the letters AI
60-second check

How visible are you to AI?

Seven quick questions. No email needed. Get a score and your top quick wins.

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How it works

From invisible to recommended.

A clear plan with quick wins first, then steady progress you can measure.

Week 1

Audit

We test AI tools and search, check your site and benchmark your competitors.

Weeks 2–4

Fix

Technical fixes, structured data, Google Business Profile and your most important pages.

Month 2+

Build

Answer-first content, social content, reviews and mentions in trusted places.

Every month

Track

We re-test AI tools and report what's changed, in plain English.

FAQ

AI visibility questions, answered

What is AI visibility?

AI visibility is how often, and how accurately, AI assistants such as ChatGPT, Google's AI Overviews and AI Mode, Gemini, Microsoft Copilot and Perplexity mention and recommend your business. You'll also hear it called GEO (generative engine optimisation), AEO (answer engine optimisation) or LLM visibility.

Is AI visibility different from SEO?

They overlap a lot. Google says the same SEO fundamentals apply to its AI features, and there's no secret extra trick. The difference is focus: AI visibility also looks at your reputation across the wider web (reviews, social, forums, press), because that's what AI tools use to decide who to recommend.

How do you measure AI visibility?

We regularly ask the main AI tools the questions your customers ask, in your area, and track whether you're mentioned, how you're described, and who's recommended instead. We combine that with search data and referral traffic from AI tools in your analytics.

How long does it take?

Technical fixes can be done in weeks. Building the reputation that gets you recommended takes months of consistent content, reviews and mentions. It's a marathon with some quick wins at the start.

Can you guarantee ChatGPT will recommend us?

No. Nobody controls what AI tools say, and anyone promising guaranteed AI rankings is fibbing. We focus on the things that make you easier to find, understand and trust, and we report honestly on what changes.

Do I need an llms.txt file?

It's a proposed standard that some AI tools read, and it costs nothing to add, so we include it. But Google says you don't need special AI files or markup to appear in its AI features, so we don't treat it as a magic fix.

Find out what AI says about you.

We'll ask the AI tools the questions your customers are asking and show you the results, free.

Get your free AI visibility check →