With a great online presence now more important than ever, we’re seeing more and more agencies appear, with more and more promises. And with everyone vowing such great success, who do you choose? Take a look at 3 of the top claims we’ve heard from digital marketing agencies that you should definitely run from.
The salesmen
10,000 new Facebook likes! 50,000 new Twitter followers! Great! But where does this get you? While these claims may sound good, they lack substance. Will 10,000 new Facebook likes help you reach your company’s sales target? Will 50,000 new Twitter followers create brand loyalty? Probably not. Look deeper into how the agency promises to execute the claims, if they’re pledging huge numbers in a short period of time, there’s a chance dodgy tactics may be used.
The “we’ll-get-you-on-the-front-page-of-Google”-ers
So if you weren’t running by now, you definitely should be. Agencies that guarantee you a spot on Google’s front page are pretty likely to get you removed from Google. A good SEO strategy will tie in with your overall digital marketing plan, so avoid any companies that promise huge results in a short period of time.
The ridiculously cheap ones
(And probably the ones your boss will want to go for.) When the price seems too good to be true, it probably is. You want a social media agency that lives and breathes your brand, and also has a deep understanding of your goals and who you’re targeting. Agencies that offer management of 5 social channels and 50 posts a month all for £150 are probably going to be churning out pretty basic content that doesn’t have your brand goals in mind.
The all-in-one-ones
With so many agencies cropping up, they’re all trying to be the best of the best and outweigh their competitors. To do this, some agencies will try and offer every service in the books. This may mean that they outsource work, so the person that you spoke to on the phone won’t actually be the person that’s completing the work, or they’ll be spreading themselves thin, and offering services that they’re not actually that good at.
With so many agencies and offers, it’s hard to know who to trust. That’s why we offer a free, no obligation BoffinBulb before we go further with any services. So all your social media worries and concerns are put to rest, before you spend a penny.