Any influencer or social media enthusiast knows the pain of having to create content or multiple snaps for Instagram AND Snapchat stories. But when Instagram released stories 9 months ago, despite the lack of features, did it already have the upper hand? Other than sending disappearing pictures and chats, Snapchat isn’t much else than its Stories. So when Instagram brought everything together in one app, did it push Snapchat down a notch?
Well, Instagram have just stepped it up another gear, and they’re not playing clean.
That’s right, we’re talking dog filters, bunny ears, the lot.
The Facebook-owned app has been taking parts of Snapchat's interface for months. But their latest update with the addition of face filters might be the killer blow: it takes Snapchat's most prominent feature away from it, and gives Instagram perhaps the only feature that it was lacking on its close rival.
The filters work on multiple faces, just like Snapchat, and can also be used on the addictive Boomerang feature. On top of this, they’ve also given us an eraser.
To make matters worse, this news comes just days after Snapchat reports losses of millions of dollars.
Your move, Snapchat.