Interactive polls have proven popular on Facebook by brands and social media marketers after the rise of Facebook Live.
And with the higher reach through Facebook Live, and a higher engagement by encouraging people to use Reactions in order to vote, it was a win-win all round. Until Facebook released a new set of rules, banning static, animated, or looping images, and live-stream polls.
So to replace this, Facebook have upgraded their poll feature. Users can now add photos and gifs to poll options! This comes just a month after the success of the launch of Instagram polls.
With brands and Pages finding it harder to see a high organic reach, it’s important to always make the most of relevant Facebook updates to standout within the Newsfeed. Polls are a great way to create a discussion, encourage engagement from fans, and even to do a bit of market research!
Do polls already form a place in your social media marketing strategy? Or will you be trialling the new feature? Join the discussion on Twitter @digitalboffins.