# Digital Boffins

> Digital Boffins is a digital and AI marketing agency in Bournemouth, Dorset. We help businesses across Bournemouth, Poole, Christchurch, Dorset and Hampshire get found and chosen on social media, in Google and in AI assistants like ChatGPT, with SEO, LinkedIn thought leadership, personal brand management and training. Human first, AI-assisted, and every piece of work is checked and approved by a real person.

Digital Boffins is based at Trinity 5, Bournemouth, Dorset, UK, and works with businesses in Bournemouth, Poole, Christchurch, Wimborne, Ferndown, Ringwood, the New Forest and across Dorset and Hampshire, plus clients elsewhere in the UK remotely.

Contact: info@digitalboffins.co.uk · 01202 910991 · https://www.digitalboffins.co.uk/contact/

Key facts:
- Speciality: social media marketing. Key offering: AI visibility (also called GEO or LLM visibility).
- Other services: SEO, LinkedIn thought leadership, personal brand management, digital marketing and AI training.
- How we work: human first and AI-assisted. AI speeds up research, drafting and analysis; every piece of work is checked, edited and approved by a real person ("human in the loop"). This keeps costs low for clients.
- We do not guarantee rankings or AI recommendations; nobody can.
- Brands we have worked with include: P&O Cruises, Liverpool Victoria, CMR Surgical, Clarence Court Eggs, Installer Magazine, Broadfix, Kanesbury Care, Amirez Developments, 1st for Floors, The Boathouse, Hythe.

## Services
- [Digital Boffins](https://www.digitalboffins.co.uk/): Digital and AI marketing agency in Bournemouth. We help businesses in Poole, Christchurch, Dorset and Hampshire get found on social media, Google and AI tools like ChatGPT.
- [AI Visibility Services in Bournemouth](https://www.digitalboffins.co.uk/ai-visibility/): Get your business recommended by ChatGPT, Gemini and Google's AI Overviews. AI visibility (GEO) audits, fixes and tracking for businesses in Bournemouth, Dorset and Hampshire.
- [Social Media Marketing Agency in Bournemouth, Poole & Christchurch](https://www.digitalboffins.co.uk/social-media/): Social media strategy, content, community management and paid social for businesses in Bournemouth, Poole, Christchurch, Dorset and Hampshire. Outcomes, not just posts.
- [SEO Agency in Bournemouth & Dorset](https://www.digitalboffins.co.uk/seo/): Technical SEO, local SEO and answer-first content for businesses in Bournemouth, Poole, Christchurch, Dorset and Hampshire. Get found in Google and quoted by AI.
- [LinkedIn Thought Leadership & Personal Brand Management](https://www.digitalboffins.co.uk/linkedin/): LinkedIn ghostwriting, thought leadership and done-for-you personal brand management for founders and leaders in Bournemouth, Dorset and Hampshire.
- [Digital Marketing & AI Training in Bournemouth, Dorset & Hampshire](https://www.digitalboffins.co.uk/training/): Social media, SEO, AI visibility and LinkedIn training for business owners and teams. Workshops, 1-to-1 coaching and courses in Bournemouth, Poole, Christchurch and online.
- [About Digital Boffins](https://www.digitalboffins.co.uk/about/): Meet Digital Boffins: a Bournemouth digital and AI marketing agency. Human first, AI-assisted, every piece of work checked by a real person. Serving Dorset and Hampshire.
- [Contact Digital Boffins](https://www.digitalboffins.co.uk/contact/): Get in touch with Digital Boffins in Bournemouth for a free AI visibility check, or to talk about social media, SEO, LinkedIn or training.

## Insights
- [AI is answering your customers' questions. Here's how to be in the answer](https://www.digitalboffins.co.uk/insights/ai-answers-how-to-be-in-them/): AI summaries are taking clicks from normal search results. What the latest research from Pew, Ahrefs and Ofcom means for your business, and what to do about it.
- [45% of people now ask AI for local recommendations. Is your business on the list?](https://www.digitalboffins.co.uk/insights/ai-local-business-recommendations/): BrightLocal's 2026 survey found AI tools jumped from 6% to 45% as a source of local business recommendations. What it means for local businesses in Dorset and Hampshire.
- [Why LinkedIn thought leadership beats another sales brochure](https://www.digitalboffins.co.uk/insights/linkedin-thought-leadership-trust/): Edelman and LinkedIn's research shows 73% of B2B buyers trust thought leadership more than marketing materials. Here's how to use that on LinkedIn.
- [Social media is now your AI reputation](https://www.digitalboffins.co.uk/insights/social-media-is-your-ai-reputation/): Why social media and content now feed AI recommendations, with data from Pew Research, Semrush and DataReportal.

## Research we cite
- 45% of consumers now use AI tools like ChatGPT to find local business recommendations, up from 6% a year earlier. Source: BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults, Feb 2026) (https://www.brightlocal.com/research/local-consumer-review-survey/)
- 97% of consumers read online reviews when choosing a local business. Source: BrightLocal, Local Consumer Review Survey 2026 (https://www.brightlocal.com/research/local-consumer-review-survey/)
- 58% fewer clicks go to the number one Google result when an AI Overview appears above it. Source: Ahrefs, 300,000-keyword study, Feb 2026 (https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/)
- 8% of Google searches with an AI summary led to a click on a normal result, versus 15% without one. Clicks on links inside the summary: 1%. Source: Pew Research Center, July 2025 (US adults, March 2025 browsing data) (https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/)
- 15% of sources cited in Google's AI summaries came from just three sites: Wikipedia, YouTube and Reddit. Source: Pew Research Center, July 2025 (https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/)
- 53% of UK adults say they often see AI summaries in their search results. Around 30% of searches now show one. Source: Ofcom, Online Nation 2025 (Dec 2025) (https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/from-apps-to-ai-search-how-the-uk-goes-online-in-2025)
- 2bn+ people a month see Google's AI Overviews, across more than 200 countries. Source: Alphabet Q2 2025 earnings call, reported by TechCrunch (Jul 2025) (https://techcrunch.com/2025/07/23/googles-ai-overviews-have-2b-monthly-users-ai-mode-100m-in-the-us-and-india)
- 800m people use ChatGPT every week. Source: OpenAI DevDay, Oct 2025, reported by TechCrunch (https://techcrunch.com/2025/10/06/sam-altman-says-chatgpt-has-hit-800m-weekly-active-users/)
- 4.4x more valuable: the average visitor from AI search, compared with a traditional organic search visitor (based on conversion rate). Source: Semrush AI search study, Jul 2025 (https://www.semrush.com/blog/ai-search-seo-traffic-study/)
- 55.5m social media user identities in the UK, equal to 79.7% of the population. Source: DataReportal, Digital 2026: United Kingdom (https://datareportal.com/reports/digital-2026-united-kingdom)
- 68.9% of the UK population is the equivalent size of LinkedIn's UK audience. Source: DataReportal, Digital 2026: United Kingdom (https://datareportal.com/reports/digital-2026-united-kingdom)
- 73% of B2B buyers say thought leadership is a more trustworthy way to judge a company than its marketing materials. Source: Edelman & LinkedIn, 2024 B2B Thought Leadership Impact Report (https://www.edelman.com/expertise/business-marketing/2024-b2b-thought-leadership-report)
- 95% of business buyers are not actively looking to buy at any given moment. Thought leadership is how you reach them before they are. Source: Edelman & LinkedIn, 2024 B2B Thought Leadership Impact Report (https://www.edelman.com/expertise/business-marketing/2024-b2b-thought-leadership-report)

## Optional
- [Insights and data hub](https://www.digitalboffins.co.uk/insights/): all statistics with sources.